The New 2023 Swimwear Collection is Here!

A new collection is almost here! We’re so excited to share our latest prints and designs with you. In today’s post we’re sharing a sneak peek at the first collection drop of 2023. This collection features five new prints—including new dreamy tropical prints and two gingham prints—and all the prints are available in our most popular tankini and one-piece prints. 

The best part? Like all of our other collections, this new drop is created with sustainable fabrics and eco-friendly manufacturing processes. Awesome, right? Just by shopping with HAPARI, you’re making a small step towards more sustainable practices. It all adds up! 

At HAPARI, we truly value our customer and community feedback—we’ve been actively listening to the wants and needs from all of you! This input has shaped the prints and designs in this new collection and can’t wait to share these new designs and prints with you. We know you’re going to love them. Check out the sneak peek below and get ready to snag pieces once the collection drops later this week!

Gorgeous new prints for 2023

The new drop features five gorgeous new prints all made from our eco-friendly, buttery-soft fabric. The fabric is so buttery soft you may want to wear your swimsuit 24/7. It’s that soft, seriously. With new prints ranging from gorgeous florals, dreamy tropical decals, and classic patterns, there’s something for everyone to love in this new drop. Check out the new prints and designs below!

• Gingham (Pink or Blue): Introducing a classic patterned print made fresh for swimwear! The Gingham print features a small checkered pattern and is available in both light pink and navy blue colors. This print is timeless and is a fantastic go-to for a preppy and high-end swimsuit look. Pair this print with black, white, navy, raspberry or turquoise swim bottoms to complete the look.
  
  
  
  
  
• Reef: Every year we do a photoshoot on location in a tropical paradise. This year we picked Ipanema in Rio de Janeiro, Brazil. This gorgeous location inspired us to create the Reef print—it’s sea-themed with pops of gold coral and starfish against a dark brown backdrop. It’s a flattering print and color that looks great on all skin tones!
  
  
  
  
  
• Reverie: HAPARI is known for our gorgeous, feminine floral prints—and the Reveries is just that in this new collection. This print features a crisp white backdrop with whimsical cobalt blue sea collage images. This print is fresh, feminine and dreamy!
  
  
  
  
  
• Stars: Channeling our inner 90s-era, the Stars print is on-trend and the perfect new addition to your wardrobe for 2023. It features a dark background with bold stars sprinkled throughout. Pair with a bold swimsuit bottom color, like raspberry or turquoise, for a pop of color to complete your 90s swim look! 
  
  
  

You spoke, we listened: our most popular styles

At HAPARI, we center our design and product choices around customer feedback. We regularly conduct surveys and focus groups with our community to be sure we’re creating swimwear that’s answering your needs. In fact, that’s the entire reason we started HAPARI nearly 20 years ago—to create swimwear for women with technical product features (like slimming mesh, TummyTuk, and adjustable 3-way straps) not found in other swimsuit brands. Following your feedback, the new 2023 prints are available in the following styles:

• Bandeau Tankini
• High-Neck Tankini
• Slimming Tankini
• Sport Tankini
• Twist Tankini
• One-Piece Swimsuit

We also have an all new-style launching: the Luxe tankini! This tankini features tank-style straps in the front and an intricate double strap criss-cross design in the back. It’s a classic style updated with a visually-flattering design in the back. 

More exciting things are coming

Last but not least, we have some other exciting plans in the works in the coming months. More new styles and prints will be added to our ‘New Releases’ periodically so check back often. We’re also working on a new drop just in time for Spring Break, expect that to come in late February/March. 

We also know how popular the ‘Mommy and Me’ matching swimsuits are for you and your little ones! We’re extending that line and offering more matching swimsuit styles. So keep an eye out and subscribe to our newsletter (just scroll down to the footer of our website and submit your email) to get notified of the latest releases!

Shop now—BOGO!

Last but not least, save on your favorite classics with our Buy One, Get One Free sale. -- for a limited time, excludes New Releases. Be sure to use code: B1G1 at checkout. Better hurry though, this deal won’t last long!

Ready for more lifestyle articles, product features and healthy living tips? Check out the other articles in our HAPARI blog. We feature special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear.