Introducing New 2024 Swimwear Releases

Posted on May 06, 2024

New 2024 swimwear is here! Get ready to feel confident in your swimsuit this Summer with swimwear designed specifically for you. From two-piece tankini swimsuits to modest bikini styles, this new collection features swimwear styles that are both fashionable and functional.

In today’s post, we’re sharing a sneak peek at the new 2024 releases and highlighting some of our faves. This new release features eight new prints and color options, including vibrant solid color options, beautiful floral prints, and new swimwear styles like a one-shoulder swim top. The new prints are available in our most popular tankini, two-piece, and one-piece styles too!

The best part? Like all of our other collections, this new drop is created with sustainable fabrics and eco-friendly manufacturing processes. By shopping with HAPARI, you’re making a small step towards more sustainable practices. Learn all about the new releases below.

Feminine florals

One of our favorite print combinations in the 2024 HAPARI collection are the feminine florals! These styles feature feminine floral designs against crisp white backdrops. They are universally flattering print styles—they look great on all skin colors and body types—and because of that they are some of our most popular selling designs. Explore new floral swim print designs like Rosa, a light pink and orange floral design, and Morning Glory, turquoise, blue, and yellow fauna designs, today!

Elegant tropical motifs

Looking for an elegant and sophisticated swimsuit design? The new 2024 collection features refined tropical prints like: Peri, with complimentary shades of blues and greens, and Raven, with sharp contrasting black and white elements. These prints come in some of our most popular swim styles including the Slimming Tankini Top and Sport Tankini Top. So, whether you want a suit that makes you feel comfortable during an active pool day with your family or one that creates a flattering, slim shape, you can find an elegant new swimsuit for the 2024 season!

Bold shapes and patterns

The new 2024 collection also includes prints with abstract patterns and bold shapes that will make you stand out at the beach. One of the most popular swimsuit designs, the Nautabloom print featuring bright colors, shapes, and patterns, is back and available in several different swimsuit styles including the popular Bandeau Tankini Top. There’s also a new bold print, Cowgirl that features a green and purple stripes printed with a fun watercolor-like effect. If you’re looking for a unique, one-of-a-kind swimsuit, check out these swimsuit designs!

Vibrant solid colors to mix and match

Last but not least, the 2024 collection features solid color options—including Ruby, Ocean, and Mocha—that perfectly create monochrome swimsuit looks or can be mixed-and-matched to create a unique colorful pairing. These solid color options come in two-piece tankini and bikini styles, including the new one-should design options (a personal new fave!) If you’re looking for a new swimsuit style that’s on trend for 2024, these are the ones to try.

Available in popular styles

At HAPARI, we center our design and product choices around customer feedback. In fact, that’s the entire reason we started HAPARI nearly 20 years ago—to create swimwear for women with technical product features (like slimming mesh built into the midsection, TummyTuk swim bottoms, and adjustable 3-way straps on most swimwear tops) not found in other swimsuit brands. Listening to your feedback, the new 2024 prints are available in the following styles:

Lastly, like all of our HAPARI swimsuits, the 2024 Swimwear Collection is designed to mix and match with any of our swim bottoms, including our High Waisted, Boy Shorts, Skirted Bottoms, and Bikini Bottoms, to find the right amount of coverage and fit perfect for you. And, all of our swimsuits—all of our tops and bottoms—are designed to keep you safe in the sun with standard UPF 50+ in all of our swimwear fabric. Now you can have fun in the sun while knowing your swimsuit is helping to keep you safe from harmful UV rays!

Need sizing help?

Ready to shop the 2024 Swimwear Collection but not sure what size to buy? We’re dedicated to helping you find the perfect swimsuit fit for yourself or anyone you might buy a swimsuit for. Our team of HAPARI Style Consultants are ready to help you find the perfect fitting swimsuit. Contact a Hapari Style Consultant at (866) 525-SWIM (7946). You'll get free, expert advice on how our different sizes, styles and fits can help flatter your figure. Our Style Consultants can be especially helpful if you are purchasing swimwear as a gift.

If you’d prefer to size at home, we have an easy-to-use Size and Fit Guide designed to help find the perfect fit.

Shop Now to Get 20% OFF!

Now is the perfect time to buy a new swimsuit or snag a present for a loved one—Mother’s Day is just a week away and mom would love a new HAPARI suit or gift card. For a limited time, all swimsuits are 20% OFF sitewide when you use code: SPRING20 at checkout. Better hurry this deal and eligible swimwear pieces won’t last long!

Ready for more lifestyle articles, product features and healthy living tips? Check out the other articles in our HAPARI blog. We feature special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear.

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