You should buy your swimwear online. We’re serious—the experience is that much better than buying one in store. And, while we know many people are hesitant to purchase swimwear online in particular, we’re here to share with you all the reasons why you should. Afterall, swimsuit shopping is one of the notoriously least favorite experiences for people, especially women. There’s a better way to do it and we can’t wait to share it with you. Check it out below!

Woman in Long Sleeve One-Piece Swimsuit


Why online shopping is better

Let’s start with why buying a swimsuit online is a better shopping experience than buying one in store. There are a number of reasons, most notably:

  • Say goodbye to dressing room lights—it’s well-known that dressing room lighting can be extremely unflattering. Overhead lighting, especially fluorescent lights, can cast subtle shadows on a person's body that accentuate wrinkles, bulges, and other not-so-flattering characteristics. Trying on a swimsuit in that environment does not make for an optimal experience.

  • Try swimsuits on in the comfort of your own home—In contrast, when you buy swimwear online you can try it on in the comfort of your own home. You can turn on the right lighting in order to accurately see how the suit fits on your body. You can move around (squat, sit, lay down, etc) to see how the suit holds up to movement. And, you can do so without pushy sales people or a room full of strangers waiting outside the room.

  • Order your faves and return the rest—Today, we have the technology and processes in place to make online ordering simple, fast, and easy. Order your favorite swimsuit selections and simply return the rest. In fact, at HAPARI, we have a no-hassle return policy that makes shopping and returning swimsuits super a breeze. 
Woman in HAPARI twist tankini on a beach


Four things to know about buying swimwear online

Now, let’s dive into the most important things to know about buying swimwear online. 

  • Skip the trendsTrendy swimsuits are fun but they aren’t flattering on all body types. When you’re buying swimwear online, look for lasting styles that flatter your specific body shape. For example, if you know you need an underwire or more support in your top, pick a swimsuit that focuses on those features and functionality. Knowing what style you’re shopping for, and avoiding the shiny new trendy suit styles, will set you up for success when shopping for a swimsuit online.

  • Know your sizing—This one seems obvious but it’s incredibly important to know what size fits you best. Most swimwear will have an accompanying size and fit guide, here’s HAPARI’s size and fit guide for example. Read that before ordering since sizing can often vary from brand to brand. Check out reviews from customers about whether the specific suit you want is ‘true to fit’ sizing. And lastly, we always recommend ordering at least two sizes in your favorite suit. This allows you to compare how each suit fits and select the right one for you. 

  • Choose your brand carefully—Buying products online means you’re putting trust into that retailer and brand to deliver products that meet your expectations. So, selecting brands that are known for quality products, positive customer reviews, and ethical business practices is important.

    For example, not to toot our own horn (but we’re going to!) HAPARI has been in business for close to 20 years. We’re not a random business that’s popped up reselling cheap swimwear—we have years and years of experience producing high-quality products. With close to 500K followers across our social media platforms and 12K+ certified reviews (averaging 4.5 out of 5 stars), you can trust you’re buying a quality product when you shop with us. And, we produce all of our fabrics and manufacturing in a sustainable and ethical way. Boom! Pretty great, right?

  • Don’t rush the process—Last but not least, don’t rush the swimsuit buying process. Have a Spring Break trip planned? Start shopping for a new suit now. When you have plenty of time you can be more picky about finding the perfect suit. You also give enough time for shipping, deliveries, and returns without requiring rush shipping. And lastly, if you wait until the last minute, you’re more likely to just buy a cheap suit that doesn’t fit exactly and end up hating it. Start shopping now by checking out our new releases in the 2023 collection!


    Woman in HAPARI tankini and bikini swim bottoms looking out in towards the ocean

Shop now—and Buy One, Get One Free!

Now that you’re thoroughly in the buy-swimsuits-online camp, we have an incredible deal for you! For a limited time, you can Buy One, Get One Free on participating swimwear. Just use code B1G1 at check out. Better hurry though, this deal won’t last long!

Ready for more lifestyle articles, product features and healthy living tips? Check out the other articles in our HAPARI blog. We feature special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear. 

Introducing New 2024 Swimwear Releases

Introducing New 2024 Swimwear Releases

New 2024 swimwear is here! Get ready to feel confident in this summer with two-piece tankini swimsuits, modest bikini styles, and one shoulder swimwear styles.
Tankinis 101: Everything You Need to Know About Tankinis

Tankinis 101: Everything You Need to Know About Tankinis

Welcome to the ultimate guide on tankinis by HAPARI! In today’s post we’re sharing everything you need to know about tankinis—from its creation in the early 90s to styling tips...
Which Swimwear Brand is Best for You?

Which Swimwear Brand is Best for You?

Discover how to find the perfect swimwear brand for you. Explore factors like quality, style, and sustainability, and learn why fast fashion swimwear brands pose environmental and ethical concerns."