We love shopping online—it’s convenient, fast, and easy. When it comes to buying swimwear online, it should be that way too! However, we know a lot of people can be hesitant to buy a swimsuit online. So, in today’s post, we’re easing those concerns by sharing five tips that will make shopping for a swimsuit online a breeze. Check out the tips below.

1. Narrow down your top style choices

First things first, know which styles you want to try. Are you ready to try a trendy style of the season or do you want to stick to a more traditional silhouette? How much coverage do you want? Do you want to go with a swimsuit that’s two-piece, one-piece, or something in between like a tankini? Before you buy anything, narrow down which styles you like and what features you want in a swimsuit. For example, maybe you’re looking for a high-waisted swimsuit bottom for tummy control or maybe you want an underwire in your top. Knowing what you do and don’t want will help narrow down your options and help ensure your online shopping is a success!

Woman in two-piece bikini standing in front of tropical foliage


2. Find a brand you trust—with a great return policy

For a successful experience buying swimwear online, find a swimwear brand you trust. This is important! Shopping online can either be a great experience or a terrible one—depending on the brand you purchase from. Start by being picky about where you buy from and make sure to only buy from a swimwear brand that wants you to love your swimsuit.

Here are a few tips to determine this:

  • Check the return policy to make sure it’s easy to send back any items that don’t work. Brands that believe in the quality and durability of their products will have generous return policies.
  • Understand the manufacturing process to know how the swimwear is made. Does it align with your values and ethics?
  • Check the customer reviews to know what others are saying about the quality, fit, and design of the products. Are there a lot of reviews? Do they seem genuine?

For example, at HAPARI we’re an online-first swimwear brand so we make it easy to buy our swimwear online by having a no-hassle return policy. We’re committed to ensuring you love your HAPARI suit. But, if you don’t for some reason, just send back any unused and unworn items within 30-days for a full refund. Easy right?

Woman in HAPARI bandeau tankini swimsuit standing in front of tropical foliage


3. Know your measurements

Next up, know your measurements. We recently wrote a blog post on how to measure for a swimsuit. Follow the tips to take your bust, waist, hip and torso measurements. Once you have your measurements, you can compare your sizing with each brand’s size chart to know which size to buy. With so many brands using different sizing references, this will help you know the best size swimwear to buy for your body. And, because most swimwear is sold separately these days, knowing your measurements can help you buy the right size swimwear for your top and your bottom—mixing and matching for a perfectly fitted suit!

Woman in HAPARI twist tankini swimsuit standing in front of tropical foliage

4. Order your favorite suit in at least two sizes

Now that you know which swimsuit you want to purchase and your measurements, we recommend ordering your favorite suit in at least two sizes. Order the size you think you need according to the size chart and then either order one size up or down, depending on your preferences. When the swimsuits arrive, try them on and see which size fits better. Which do you feel more comfortable in? Then keep that one and return the other. This trick is key for online swimwear shopping—it negates the concerns about not being able to try a swimsuit on before buying. If you’re in between sizing, order a few different sizes and see what fits best. The key is to try each size on and go with whichever you feel most comfortable and supported in.

Woman in HAPARI high-neck two-piece bikini and boy shorts standing against a brown wall


5. Try your suits on in good lighting

The best thing about buying swimwear online? You don’t have to try it on in a public dressing room notorious for bad lighting, curved mirrors, and pushy sales reps. When you buy online you can try your suit on in the comfort of your home. Ahhh, doesn’t that sound better? We think so. When you try your swimsuit selections on at home, be sure to do so in good lighting. Try natural lighting from a large window. And, be sure to do so in front of a full length mirror. Do some jumps, bend over, sit down, etc. so you can see how the suit fits as you move. 

Woman in HAPARI Twist Bikini Top standing in front of tropical background with palm trees

Shop Now—Score 40% OFF during our midsummer sale!

Now that you know the best tips to make your online swimsuit shopping experience a success, it’s time to shop! For a limited time, score up to 40% OFF your entire order during our Midsummer Sale. Be sure to use code: SUMMER40 at checkout to score this deal. Better hurry though, this deal won’t last long!

Ready for more lifestyle articles, product features and healthy living tips? Check out the other articles in our HAPARI blog. We feature special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear.
Introducing New 2024 Swimwear Releases

Introducing New 2024 Swimwear Releases

New 2024 swimwear is here! Get ready to feel confident in this summer with two-piece tankini swimsuits, modest bikini styles, and one shoulder swimwear styles.
Tankinis 101: Everything You Need to Know About Tankinis

Tankinis 101: Everything You Need to Know About Tankinis

Welcome to the ultimate guide on tankinis by HAPARI! In today’s post we’re sharing everything you need to know about tankinis—from its creation in the early 90s to styling tips...
Which Swimwear Brand is Best for You?

Which Swimwear Brand is Best for You?

Discover how to find the perfect swimwear brand for you. Explore factors like quality, style, and sustainability, and learn why fast fashion swimwear brands pose environmental and ethical concerns."