Which swimwear brand is best?

How do you know which swimwear brand is best? With so many options available on the market, it can be really challenging to find the right one. In today’s post, we’re sharing what to look for in a swimwear brand and how to find the right one—and the right swimsuit—for you. Choosing the ideal swimwear brand is about more than just fit. Consider factors like style, fabric quality, and sustainability to find the perfect match for your beach or poolside outings. Exploring different brands ensures you'll discover one that aligns with your preferences and values.

What should you look for in a swimwear brand?

So, what should you look for in a swimwear brand? We recommend considering the following factors: quality of the swimsuit, swimsuit styles and print options, swimsuit product features, customer experience, and manufacturing production process. Check out a deep dive on each of these below:

  • Swimsuit quality: First and foremost, you should consider the quality of the swimsuits from each brand. Sure, buying a swimsuit for cheap may sound like a good deal but if it falls apart, loses shape, or the fabric bleeds in the wash then you’ll actually be paying more for that suit than a higher quality one. Ensure the material is durable and can withstand frequent use in water. Look for features like: double stitching, lining to ensure longevity, fabrics, and UPF sun protection.
  • Swimsuit styles and print options: Choose a brand that offers a variety of styles to suit your body type and preferences. Whether you prefer bikinis, one-pieces, or tankinis, find a brand with options that make you feel confident. Additionally, consider the range of prints and colors available to express your personal style. 

  • Swimsuit product features: Look for functional swimwear features that enhance your comfort and performance. This includes features like: adjustable straps or the ability to wear straps in several different ways, mix and match tops and bottoms for creating personalized fits for every body, removable padding or the ability to add inserts, and quick-drying fabric. At HAPARI, one of the most unique features we offer in our swimsuits is mesh lining throughout the midsection of our tankinis. This helps create smooth, flattering fits for all body types.

  • The customer experience and purchasing process: It’s important to consider what the customer experience and purchasing process are like for each brand. Is it easy to purchase from each brand? Because swimsuits can be particularly tricky to find a good fit, does the brand allow for trying on suits and returning them? What is the return policy? Do they have helpful customer service reps to help make buying a swimsuit an enjoyable process?
  • Manufacturing production process: Lastly, how a brand produces their products matters. Research the brand's manufacturing practices to ensure they align with your values. Look for brands that prioritize ethical production, sustainable materials, and fair labor practices. At HAPARI, we pride ourselves on this. Check out this blog post to learn about our sustainable and eco-friendly manufacturing processes.

HAPARI model wearing tankini top with swim skirt

How to pick the right swimwear brand for you

Now that you know what we recommend looking for in a swimsuit, it’s time to pick the best swimwear brand for you. Picking the right swimwear brand is ultimately a matter of personal choice, tailored to individual preferences and needs. For instance, a teen might prioritize trendy styles and vibrant colors, opting for a two-piece bikini that reflects their youthful spirit. In contrast, a mom with two kids might prioritize functionality and comfort, seeking a swimsuit with more coverage, adjustable straps, and a flexible return policy to accommodate her busy lifestyle. Understanding what matters most to each person in a swimsuit ensures they find the perfect match that suits their unique requirements and makes them feel confident and comfortable.


The problem with fast fashion swimwear brands

Fast fashion swimwear brands epitomize the industry's unsustainable practices, prioritizing speed and low cost over environmental and ethical considerations. Employing cheap materials like polyester, these brands contribute to pollution both during production and through the shedding of microplastics when garments are washed. Moreover, their reliance on exploitative labor practices perpetuates a cycle of low wages, long hours, and unsafe working conditions in garment factories.

This fast fashion model fosters a culture of disposability and overconsumption, encouraging consumers to discard swimwear pieces after short-term use and perpetuating the cycle of textile waste. By supporting these brands, consumers inadvertently contribute to environmental degradation and the exploitation of workers, highlighting the need for more informed choices and the support of brands that prioritize sustainability and ethical production practices.

HAPARI model wearing a Classic Bandeau Swimsuit

Shop now: all swimwear tops just $10!

For a limited time, we’ve brought back one of our most popular sales of the year: all swimwear tops are on sale for just $10. This is the perfect time to snag a new suit as warmer weather is on the horizon. What’s even better? With this deal, we’ve adjusted the prices for all tops to $10 so you can add it to your cart and checkout in a seamless experience—no code is needed to score these prices. Better hurry though, these deals won’t last long.

Ready for more lifestyle articles, product features and healthy living tips? Check out the other articles in our HAPARI blog. We feature special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear. 

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