Happy summer, HAPARI community! We’re in the full swing of summer and loving every moment of the hot days, long nights, and endless activities with friends and family. As a company built around swimwear, we may be a little biased, but we truly believe summer is the best time of the year. 

Part of having a great summer is having great swimwear to support you. At HAPARI we view swimwear differently—a good swimsuit is not just fabric, it’s a conduit to confidence, high self-esteem, and positivity. When you feel confident in your swimsuit, you can focus on having fun and making memories rather than worrying about how you look.

We want every woman to feel confident, beautiful, and supported in their swimsuit; that’s why we created HAPARI.

In order to do that, it means approaching swimwear differently. From creating swimwear designed for women over 30 (shocker, women age!) to offering full coverage options, we design our swimwear with real women in mind. We aim to support and uplift women with our designs, setting HAPARI apart. Unlike many brands that follow a "fast fashion" mindset, producing styles without considering fit, quality, or sustainability, we prioritize these aspects in every piece we create.


HAPARI models wearing 2024 swimwear collection


Unique to HAPARI product features

  • Swimwear features specifically designed for women over 30. One of the biggest differentiators in HAPARI swimwear is that we design our products to meet the needs of women over 30. Features like HAPARI's exclusive Tummy Tuk™ bottoms or  tummy-slimming mesh liner provide extra coverage and support for the midsection and waistline. Our swim tops include underwires, sewn-in cups, and/or high necklines to support large busts. We also include full-coverage swim bottom options and many fuller coverage two-piece options like Tankinis and Midkinis.

  • We’re swimwear experts with 20 years of experience. We’ve been in business since 2004. We are experts at our craft. We’re experts at sourcing quality fabric, creating innovative swimwear designs with technical fabrics and features, working with unique artisans to design custom prints, producing swimwear collections in an ethical and eco-friendly way, and more. With 20 years in business, you can confidently shop at HAPARI knowing you’re buying a quality swimsuit.
  • Tops and bottoms designed to mix and match. You can match any of our tankini or bikini tops with any of our bottoms, which means that you can design a one-of-a-kind swimsuit that fits your needs. And all our stunning swimwear is made to move. They look great and stay comfortably in place no matter what your activity.

  • Mastectomy-friendly swimwear. Nearly all of our bikinis, tankinis and one-piece suits are made with secret pockets sewn into the bust that can be fitted with our Illusions™ silicone inserts (or prostheses) to supplement your curves. This functionality makes almost all of our swimsuits mastectomy-friendly.

  • HAPARI is a US-based company. When you shop at HAPARI you’re supporting a U.S.-based small business, and our local economy. We are based in Arizona and our swimwear is designed, created, and shipped from Arizona under fair and just working conditions. It’s something we’re really proud of and hope our customers are too!
HAPARI models wearing 2024 collection

Thousands of happy HAPARI customers

We’ve had tens of thousands of customers choose HAPARI products over the last 20 years. One of the stats we’re most proud of is that our average customer return rate is 55%! Once someone tries a HAPARI swimsuit, they’re likely to be a returning customer. We’re incredibly proud of that. Below, we’ve pulled customer reviews from our various sites including on HAPARI and Amazon. Check them out: 

  • I've searched for 3 years for the perfect swim shorts. FINALLY. I. FOUND. IT. These are high waist which, again I have looked high and low for, have the panty attached (not just a short) and they are long enough in my thigh to cover the "not so flattering, lack of thigh gap, skin" So I will be purchasing another. I am a size 12 and have wonderful big butt bottom and they fit perfect (not short in the back end) ;)”

  • “I love the styling and vivid print of this tankini top, and I'm happy that it is made with EcoPoly for sustainability. I ordered my usual size and it fits perfectly. I'm pleased that it has sewn-in foam cups, which are flattering and don't move around like the loose ones tend to do.”

  • This is SO CUTE! As a larger chested girl, it can be hard to find cute bathing suit tops that also hold everything in and give a tiny bit of support. This fits the bill in all areas. The extra strappiness makes it so cute and adds additional interest. The color is vibrant and the straps had some room for adjustment. I cannot wait to wear this and will likely use it as a top in addition to a bathing suit because it is so cute and fits so well.

  • These are the all-time BEST swim bottoms I've ever owned!! They aren't too tight, but offer lots of support around the tummy and thighs - and as a mom of 5 kids I appreciate all the support in those areas I can get!! The length is also perfect. They do ride a little after wearing for a time, but it's not terribly uncomfortable or irritating.”

  • “LOVE. LOVE. LOVE. I have bought all the swimsuits I possibly could, and then some! The quality of the material, the design, the fit, the way it looks when it comes out of the package, ALL of it is right on! My happy find for swimsuits is Hapari~I highly recommend them to my friends and family. Thanks Hapari for THE BEST swimsuits with THE BEST deals!”

  • Love these swim shorts! We live on a lake, and as a "young" senior citizen, like the extended coverage of these shorts on my not so toned legs.”
HAPARI models wearing 2024 collection

Shop now—and Buy One, Get One Free!

Now that you know what makes HAPARI swimwear different, don’t forget about our limited time Buy One, Get One Free sale to stock up on the top styles for the season. Score BOGO when you use code JULY4 at checkout. Better hurry, though, this deal won’t last long!

Ready for more lifestyle articles, product features, and healthy living tips? Check out the other articles in our HAPARI blog. We feature special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear.
What makes HAPARI swimsuits different?

What makes HAPARI swimsuits different?

Learn why HAPARI swimsuits stand out with unique features, quality craftsmanship, and designs tailored for women over 30. Explore our swimwear today!
Meet the Surfside Tankini and Bikini

Meet the Surfside Tankini and Bikini

Discover the latest 2024 swimwear trend: one-shoulder tankinis and bikinis. Explore vibrant colors, unique prints, and mix-and-match options for a stylish summer.
Introducing New 2024 Swimwear Releases

Introducing New 2024 Swimwear Releases

New 2024 swimwear is here! Get ready to feel confident in this summer with two-piece tankini swimsuits, modest bikini styles, and one shoulder swimwear styles.